Grand Rapids-based Duffield Lane will open the location today in East Grand Rapids, at 2237 Wealthy St. SE. The location is the brand's first store. Jamie Loeks Duffield first launched the clothing brand and online store in 2013. “It’s been exciting to experience the growth of this brand,” Loeks Duffield said. “We’ve experienced success with our wholesale buyers and being in shops around the country, and now we’re turning our focus to direct-to-consumer retail as our next big phase of growth.” Loeks Duffield gave up her career at a Miami law firm to start the brand in 2014, which is now found in more than 300 stores across the country. Her initial designs were hand-sketched, prior to learning the manufacturing and wholesale businesses. The brand features loungewear, resort wear, dresses, tops and bottoms. Many of her pieces are inspired by her youth around the Great Lakes and are represented in the preppy and nautical designs. Duffield Lane will also carry other brands, such as Gretchen Scott, Southern Tide, Smathers and Branson, Sunny Life, Jack Rogers and Gigi New York.
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The Melbourne-based designer is best known for her feminine design – all frills, florals, bows and lace – that has been a trademark of the women’s fashion label that bears her name. After terminating her employment with Factory X in 2013 , Hill now has nothing to do with the Alannah Hill brand she started more than 20 years ago. As her home at 16 Mary Street, St Kilda West is set to go under the hammer with hopes of $2.3 million to $2.53 million on June 17, Hill says she is “in a muddle” because she loves the home she has designed and renovated. 16 Mary Street, St Kilda West is going under the hammer on June 17. Photo: Marshall White “I pulled down entire rooms … I wallpapered, painted, draped velvet curtains, knocked down a bathroom, which I loved, being part of the demolition process,” she told Domain in an exclusive interview. “I custom made the wallpaper and most of my furniture is custom-made or found in strange far off places.” After leaving Factory X, Hill created a new label, Louise Love, in 2015 and gave David Jones exclusive rights. Just five months after launching the brand, she was diagnosed with a malignant melanoma and a toe was removed. Her label is on hold, and she says she knew it was time to take a break after discovering the cancer . “I find it impossible to relax unless I’m away travelling which I love to do when I get the chance,” she says. “I’m not one to have dinner parties or entertain in the home … and I only go out if it’s necessary!
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